AI Headline Generation
Overview 80% of people read the headline, but only 20% read the article. AI excels at generating dozens of variations of headlines, subject lines, and titles to maximize engagement (CTR).
Formulas You can instruct AI to use proven copywriting formulas:
1. How-To Prompt: "Write 5 'How-To' headlines for an article about growing tomatoes." Output: "How to Grow Juicy Tomatoes in Just 60 Days."
2. Listicle (Numbers) Prompt: "Write 5 listicle titles." Output: "7 Mistakes Every New Gardener Makes (And How to Fix Them)."
3. Curiosity Gap Output: "The One Secret Ingredient Your Tomato Plants Are Missing."
4. Negative Angle Output: "Stop Killing Your Plants: Why Over-Watering is the Enemy."
Optimization
- Subject Lines: "Make it under 50 characters so it doesn't get cut off on mobile."
- SEO: "Include the keyword 'Organic Gardening' at the start."
- AB Testing: "Generate 2 variants: one emotional, one factual."
Tools
- Copy.ai: Marketing specific.
- ChatGPT: General purpose.
- CoSchedule Headline Analyzer: Scores your headline (AI often scores high).
"Write 25 headlines. The first 10 will be clichΓ©. The next 10 will be better. The last 5 will be gold."
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