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**AI Headline Generation** **Overview** 80% of people read the headline, but only 20% read the article. AI excels at generating dozens of variations of headlines, subject lines, and titles to maximize engagement (CTR). **Formulas** You can instruct AI to use proven copywriting formulas: **1. How-To** *Prompt*: "Write 5 'How-To' headlines for an article about growing tomatoes." *Output*: "How to Grow Juicy Tomatoes in Just 60 Days." **2. Listicle (Numbers)** *Prompt*: "Write 5 listicle titles." *Output*: "7 Mistakes Every New Gardener Makes (And How to Fix Them)." **3. Curiosity Gap** *Output*: "The One Secret Ingredient Your Tomato Plants Are Missing." **4. Negative Angle** *Output*: "Stop Killing Your Plants: Why Over-Watering is the Enemy." **Optimization** - **Subject Lines**: "Make it under 50 characters so it doesn't get cut off on mobile." - **SEO**: "Include the keyword 'Organic Gardening' at the start." - **AB Testing**: "Generate 2 variants: one emotional, one factual." **Tools** - **Copy.ai**: Marketing specific. - **ChatGPT**: General purpose. - **CoSchedule Headline Analyzer**: Scores your headline (AI often scores high). "Write 25 headlines. The first 10 will be cliché. The next 10 will be better. The last 5 will be gold."